To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.
Choosen Product/Industry is lauandy detergent? Gain
Using the product/service you chose in your Discussion Board assignment, complete the following:
- Using the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates.
From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.
Explore strategies to overcome the threats and capitalize on opportunities.
Your paper must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.