media options 15

Create a Microsoft® PowerPoint® presentation. Which illustrates one traditional media (TV) and one new (Instagram) media option for your brand and brand strategy. The presentation should be a minimum of 2-3 slides


Discuss in a minimum 200 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.