1 demonstrate a solid understanding of overall marketing concepts goals and strategies within the context of organizations goals and strategies 2 explain issues pertaining to marketing environment both internally and externally lo 1 2

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  • Conduct a SWOT analysis for Almarai based on the information given.
  • Examine the 4 P’s of Almarai based on the information given.
  • Use the porter’s five forces model to critically analyze the competitive structure of the organization.
  • Critically evaluate the product portfolio of Almarai with the help of BCG Matrix.


  • Validate your work with the use of appropriate references.
  • The work should not be in less than 1000 words.
  • Use your own words. Plagiarism in case of more than 25% will get zero.

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