1 demonstrate a solid understanding of overall marketing concepts goals and strategies within the context of organizations goals and strategies 2 explain issues pertaining to marketing environment both internally and externally lo 1 2
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- Conduct a SWOT analysis for Almarai based on the information given.
- Examine the 4 P’s of Almarai based on the information given.
- Use the porter’s five forces model to critically analyze the competitive structure of the organization.
- Critically evaluate the product portfolio of Almarai with the help of BCG Matrix.
NB
- Validate your work with the use of appropriate references.
- The work should not be in less than 1000 words.
- Use your own words. Plagiarism in case of more than 25% will get zero.
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