vioxx discussion post

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Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned article is attached, please also use at least one other outside academic resource. Must include in-text citations.

Supporting material: Attached

Question:

Consider the possible fallout from the Vioxx chain of events. What are the risks to Merck? Why are these risks any different from a normal business or investment risk? What role can communication professionals play in managing this risk?

Please see grading rubric below. This assignment should be at least 5-6 paragraphs long and very thorough. Make sure you integrate real-life applications to support key points.

Case Discussion Rubric (2016)

Case Discussion Rubric (2016)

Criteria

Ratings

This criterion is linked to a Learning Outcome Quality of Initial Posting

Initial response displays an excellent understanding of the assigned case, the course readings, and the underlying concepts and includes the correct use of relevant terminology. Initial response additionally integrates specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. Initial response is clear, concise, and compelling.

This criterion is linked to a Learning Outcome Mechanics

Entirely free of mechanical errors. These include: grammar, punctuation, spelling, and formatting (font style and size).

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