Marketing Strategies 651 assignment help


Create a brief presentation for the class in which you:

• Present a Blue Ocean idea (not one you make up – an existing product or service that you believe exemplifies a Blue Ocean

  • Describe how this product/service fits the Blue Ocean model:
  • – how does it create new demand?

    – how does it diverge from the competition/make it irrelevant?

    – how does it achieve value innovation, i.e., how does it create value for the company and the customer?

    – what is its unique focus?

    – does it have a memorable tagline?

    – Use visuals to support your presentation (PowerPoint preferred)

    Time – approximately 5 minutes