discussion jazzercise the rebrand 6

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

This discussion will inform your effort in Milestone One, due in Module Three.

Extra two paragraphs for this point: Discuss consumer trends that may impact this business or the industry and brand’s new image.