AT LEAST 500 WORDS…NO PLAGIARISM
Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following:
- Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.
- Assess and identify the critical constituency issues.
- Articulate what you believe are the three most desirable outcomes.
- Discuss at least three communications best practices implemented by JetBlue.