Answer each question in detail. Use APA (Links to an external site.) format
- Define culture and discuss its impact on international marketing?
- Give an example of material and non-material cultural elements based on your own national culture.
- Discuss how your own cultural glasses color your views on self-reference criterion and ethnocentrism.
- What is the importance of â€œcultural empathyâ€ to the foreign marketer? How does he or she acquire â€œcultural empathy?â€