conjoint analysis learning outcome using excel

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Conjoint Analysis Learning Outcome (Module 5; Paper format: Maximum 2 pages, double-spaced excluding tables and figure)

  1. What is the purpose of this analytic method and why is it useful?
  2. Briefly interpret your result. What marketing implication does your data provide?
  3. What is the limitation of this analytic method?

Please see the word document for the guide and excel sheet for the data.

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