Learning Activity #1
The Jonas brothers are looking for new markets for four major reasons: the increased safety regulations in the US, increased competition, high insurance costs to cover legal risks for owners, and childrenâ€™s safety groups. The brothers believe their trampolines are safe and that they furnish beneficial exercise to children and adults (as well as being a good source of family entertainment). They believe it is essential to find new markets outside the US.
To learn a little more about the business, here are two links that may help you visualize the business idea. Indoor Trampoline Parks, International Indoor Trampoline Parks, Trampolines Show Big Bounce Injuries
- Using the illustration entitled â€œFigure Four Ways of Doing Business,â€ in International Business Management on page 32 of the Tutorials Points link, help the Jonasâ€™ decide whether to go global or to stay local while improving the current business in a holistic manner.
- Explain how you arrived at your answer and what other factors must be considered in choosing a strategic option.
Learning Activity #2
The Jonas Brothers think that they can go into other countries and manage the business just like the one in the US.
Explain to the Jonasâ€™ in a memo some of the major differences and challenges in managing the operations abroad.