Chapter 8: Products, Services, and Brands: Building Customer Value
Chapter 9: New-Product Development and Product Life Cycle Strategies
HomeworkCHECK UPLOAD FOR MORE DETAIL
Create the Value: Market Segmentation Analysis and a Value Proposition
Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturerâ€™s product or service brand – the retail company is the brand – like Target, GAP or Victoriaâ€™s Secret. Further details are available in Doc Sharing.
Your report should be 1,000â€“1,250 words and include a minimum of three references. Please use the APA format for your paper and references.