Please read the case Cultural marketing: maximizing business Effectiveness in a Multicultural world which is attached. Then answer the following questions. Each question worth 10 pts
1. What are the two major arguments for standardization marketing and advertising in international markets?
2. How is culture defined and explained in this article?
3. List and explain Hofstedeâ€™s dimensions of national culture
4. Define a Schemata and explain how it affects the way people interpret advertising
5. Review the cultural map of Advertising style (figure 1) and explain how USA consumers are different from Japanese consumers