Background Question: As noted by Pearlson (2016), it might seem obvious that a firm would try to sustain its competitive advantage. After all, the firm might have worked very hard to create advantages, such as those already discussed in your textbook. However, there is some controversy about trying to sustain a competitive advantage
Reference: Pearlson, K., Saunders, C., Galletta, D. Managing and Using Information Systems: A Strategic Approach, 6th Edition. Burlington, MA. Wiley, 2016
ISBN: 978-1-119-24807-1 (EVALC
Assignment: Carry out research on how a firm would try to sustain its competitive advantage looking at it from the angle of resources to sustain competitive advantage.
Your research paper should be at least 3 pages (800 words), double-spaced, have at least 4 APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). Your cover page should contain the following: Title, Studentâ€™s name, Universityâ€™s name, Course name, Course number, Professorâ€™s name, and Date.
Strictly follow APA style.