busn 491 week 7 response 1

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I need to respond to what is below in 250-300 words in APA format.

For my third interview I interviewed Josie Knobloch who is the owner of Genovas to Go in Hanover, PA. Her family has previously owned an insurance company for 90 years that was eventually bought out by Nationwide Insurance. Josie, her husband, and extended family eventually created Genovas and recently they decided to hone in on their customer target market and establish “Genovas to Go,” previously just named “Genovas.” The new name also came with a new location. Knobloch shared with me various tips after she viewed my business plan for a small, personal training gym. Consider that, “successful entrepreneurship relies both on willingness and entrepreneurial abilities, and on environmental conditions,” (Othman, Hashim, and Ab Wahid, 2012, p. 699). With this in mind, it is interesting to note that Knobloch never went to college and had to really only learn business concepts through experience and “the school of hard-knocks” (J. Knobloch, personal communication, February 26, 2018).

Knobloch told me not to limit myself too much with my target customer, to broaden the target market up a bit, to name a direct competitor in my business plan, to expand my advertising costs, expound upon website details, and create more realistic rent and utilities figure. She also told me about Common Area Maintenance (CAM) charges that I had not considered in my original business plan finances. While her family are believers in God, so much of her stories of perseverance through the years reminded me of Jeremiah 29:11 which reveals, “For I know the plans I have for you, plans to prosper you and not to harm you, plans to give you hope and a future,” (NIV). I think this spoke especially to her experience since her business has grown so much but faces some uncertainty about future expansion.

Othman, N., Hashim, N., & Ab Wahid, H. (2012). Readiness towards entrepreneurship education. Education + Training, 54(8/9), 697-708. 10.1108/00400911211274837

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