hotel marketing service characteristics
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Service Characteristics
Go to the MGM Grand Hotel and Casino website – https://www.mgmgrand.com (Links to an external site.)
Explore the site in detail. What does the website do to tangibilize the product (goods and services) for the customer? Is there anything in the site that deals with the characteristic of perishables, for example, specials at some of the properties, etc.? Your write-up should be at least 1 page (single-spaced,12 pts font size) in-length.
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