In your initial post, share an example of paid, owned, or earned media. Include an image or link to the media.
For your example, answer the following questions:
- Do you think the media effectively build the brandâ€™s online presence? Why or why not?
- How would you improve or extend the media to further enhance the brandâ€™s online presence?
- What is the likely target audience for the media?
Then, identify the three keywords that you think drive the most search results for this brand.