Marketing Business Plan
The Marketing Business Plan will require you to identify a healthcare facility/public health agency (hospital, skilled-nursing facility, home health agency, etc), we already picked one, and create a report containing the following areas: executive abstract, industry, fim, attributes of a new service, market segmentation, implementation strategy, expected results, and references. Your group will be required to give a presentation on the new service you have identified for your agency. Additionally, you will also present on the implementation strategy and expected results. All members of the group are expected to contribute and will be required to present.
My parts are industry, firm, attributes of a new service only