LETTER (Persuasive Messages):

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Letters require the most formal writing of the three genres you are developing here because they are generally sent to recipients OUTSIDE an organization.Chapter 11 discusses how to develop persuasive messages to drive your audience to action.Review pages pages 651, 652 to understand formatting expectations so that you include all necessary parts of a letter.In case social media is new to you, links containing articles about use of social media in businesses are provided on the “Social Media” handout located under the Content page.

  • Parameters:
    • You may use Block Style or Modified Block Style formatting,
    • You MUST use “Mixed Punctuation” to maintain formality and courtesy.
    • You may make your letter look like letterhead by including a fancy logo of your business and contact info up top.
  • Letter Scenario:Assume you work for a Marketing firm as an accounts manager.As a team, use what you’ve learned in this chapter about persuasive messages to draft a Letter to a potential client, Julie Doe, the Manager of Tan It Up, at 123 Sun Way, Daytona Beach, FL 32114.Assume that Tan It Up is a new local Tanning Salon.Your persuasive letter should convince her to allow you to add a social media tool to her Website to entice and connect with potential/existing customers. Pages 651-652 is on the attachment also the power point of chapter 11.

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