This first assignment is a 450-600 word research paper in APA format (using the two scholarly articles referenced above, plus two additional journal sources) that lends insight into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for this paper.
- Discuss the genesis of the Business Model Canvas
- What are the unique features of the approach of the Business Model Canvas?
- How does the Business Model Generation compare/contrast to other business model approaches?
- What are the benefits and/or limitations of using Osterwalder’s business model canvas in the context of your organization?