explore competitive advantage and the six processes to maintain innovation

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Select an organization (Google™, Amazon, Apple®, Android, Facebook®, Siri®,
Virgin Group®, Microsoft®, and eBay®) to
explore competitive advantage and the six processes to maintain innovation
discussed in Hisrich and Kearney (2014).

Write a 700- to 1,050-word paper in which you analyze how the
selected organization is meeting the concepts of Competitive Advantages as
outlined in Hisrich and Kearney (2014), on page 69. Be sure to include
information about the following:

·The organizational leadership philosophy on innovation.

·Activities the organization is actively engaged in to sustain
competitive advantage within its industry.

·R&D initiatives the organization is involved in for
long-term competitive advantage.

Format your paper consistent with APA guidelines.

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