– at least 6 different things to come up with from the case
– reread and find all her assumptions
– everything in the case is there for a reason
– EX: What period of time did she collect data in for the year? 6 months at the end of the year, 6 per 2 weeks so you couldn’t do it all in November (any reasoning for this: During the holiday period people buy more alcohol so its not fair to just use this data and overlooking the rest of the year, location open 4am in a sketchy place you might get robbed) what other research or other information you might need to know to help you determine whats relevant or not.