Organizational Communication Pamela S. Shockley-Zalabak
In “What Was Volkswagen Thinking?,” Jerry Useem (2016)
explains that organizations can be defined and shaped through communication.
Useem discusses the technique of using a series of scripts and/or a company
credo to help determine the behavior and decisions of employees. In the
article, Useem presents both positive and negative examples of using a
In your response,
explain how using a script/credo can guide organizational behavior. Based on
what you have learned from reading Useem’s article, do you believe that having
a corporate script/credo is a good way to guide organizational behavior?
Your response should be at least 500 words in length