Midterm Exam

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Provide responses to the ten questions listed below.

To respond to the questions, you will need to place the answers in your own words. Do not cut and paste from any source, yet do provide a citation after each question that tells where you researched your information.

Please use APA formatting. Paper is due 09/17/2019

  1. Name the four marketing management philosophies and describe the focus of each.
  2. Describe the elements of the marketing mix.
  3. Discuss in detail the components of the consumer decision-making process.
  4. Name and describe the various ways of entering the global marketplace.
  5. Discuss the impact of technology on a firm and on its marketing.
  6. Name and describe the four major categories of business market customers.
  7. Discuss the factors that affect consumer buying decisions.
  8. Name and describe the bases commonly used to segment consumer markets.
  9. Explain the steps in the new-product development process.
  10. How do marketers use packaging and labeling to market and brand products?

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