Week 4 –Weekly Assignment
4rth Component: Segmentation, targeting, positioning strategies. (600 Words)
Based on the posting submitted for peer review and subsequent feedback during the discussion for Week 1, students are expected to develop and submit a revised version of your work.
- Although students should take into serious consideration the feedback provided by their colleague(s), they should remember that this is individual piece of work.
- Students should apply the requirements of Harvard Referencing System throughout the analysis.
- The assignment should be uploaded by Sunday 0000 hours.
- Students are then expected to merge this analysis with the rest Weekly Assignments and submit it as a Strategic Marketing Plan.
Appropriateness of segmentation, targeting and positioning strategies.
What is your target market? You need to explain why? Explain the chosen segmentation criteria with justification. Who are the competitors? What is your organization’s current positioning in relation to the competitors? Is it unique enough to give you competitive advantage? If not, what are you suggesting? Why? What is the communication theme? You need to show current and future positioning using perceptual maps.