Marketing Plan Analysis

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Analyze the marketing and sales portions of the Aircraft Equipment Maker Business Plan found at http://www.bplans.com/aircraft_equipment_maker_bus…. Provide suggestions for improvement based on your analysis.

The sales approach is described in Sections 5 and 6 of the plan.

Address the following in your analysis:

  • Describe the components of the organization’s sales approach.
  • Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
  • Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization’s sales approach.
  • Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
  • Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.

Assessment should be at least 3 pages in length.

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