Bachelor Capstone in MGMT. Unit 5 Discussion post

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Topic 1: Target Market

Go to the Small Business Administration website, and locate information on determining a target market for the product or service offered by your company. (The Small Loan Company) You can do a search on the SBA site for “target market.”

  • Describe your product or service, selected target market, and demographic characteristics associated with your target mark

Topic 2: Product or Service Offered and Global Consumption

Describe the product or service including brand/logo and packaging. In addition, use the following link, and visit the globalEdge website and describe how you would determine the prices to export your product/service for global consumption based on current economics and target market.

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