children as consumer

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First you have to write a literature review by reading 10 articles about it which i will upload, and referencing everything

words limits: 3500 to 4500

The introduction

  • The introduction



    1-
    Explicitly maps out the purpose, scope and
    content of the assignment – signposting
    ·
    Purpose

    ·
    Scope – what things will cover in the
    assignment and what will not be included in the assignment (description)
    ·
    Content
    ·
    Signposting (why it’s important) overview not
    more than 3 lines

  • The discussion


    1-
    Demonstrate understanding & awareness of
    significance
    ·
    Why its important ( in
    details)
    2-
    Classify – group studies together (themes,
    sub-topics, progression of debate)
    ·
    Summarizing all themes
    together with their each one referencing
    3- Be insightful
    in your review – identify points of interest: From your perspective and others
    ·
    Going deep on what we will
    focus on
    4- Evaluation –
    compare different studies/papers
    ·
    Compare (what is good such
    as qualities or focusing on the theme)
    5- Consider the
    relative significance of particular studies
    ·
    How relevant the studies to
    the new articles to present context.
    6- Gaps – identify
    areas where knowledge is absent/incomplete/deficient
    7- Sign-post –
    needs to flow well
    ·
    It should be as a story all
    of it should be linked and connected together
    8-
    Start broad, then get increasingly focused
    9- Consider
    linkages and progression of arguments
    ·
    Develop the argument
    10- Adopt a layered
    approach
    ·
    Provide a link

  • The summary


    1- Make
    (supported) conclusions about previous research – its direction and scope

    ·
    We need to criticism each researcher about the known
    and unknown about their theme

    2- Reiterate what
    you found and why it’s important

    3- What questions
    has your review created?

    ·
    Scope for future researcher

Here are some of the journals where you might find relevant material:

Consumption, Markets and Culture

European Journal of Marketing

International Journal of Research in Marketing

Journal of Consumer Culture

Journal of Consumer Research

Journal of Consumer Marketing

Journal of Marketing

Journal of Marketing Management

Journal of Marketing Research

Journal of Marketing Science

Journal of Retailing

Marketing Intelligence & Planning

DO NOT WRITE IN THE FIRST PERSON (i.e. ‘I think that…etc.). This makes the work appear less objective and more like an essay on what you did on your holidays.

List all your references in full at the end of your work using a consistent approach e.g. Harvard.

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