Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges

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PRELIMINARY CAPSTONE PROPOSAL – INDIVIDUAL

Activity Context

This assignment helps you develop the skills to master the following course competencies:

  • Integrate and apply core knowledge, skills, and attitudes to plan for resolution of key business challenges.
  • Formulate business decisions for immediate actions based on integrated analyses.
  • Communicate in a manner that is professional and consistent with expectations for members of the business professions.

Revisit the MBA6028 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.

Activity Instructions

For this assignment, complete the Preliminary Capstone Prospectus as described in the MBA Capstone Project Guidelines document given in the resources. Examples of this proposal are located in Appendices A and B of this document. Please use the Appendix A as a template for this assignment. Be sure to review the Preliminary Capstone Proposal – Individual Scoring Guide to self-assess your paper prior to submission. Submit your proposal as a Word document to this assignment.

Remember to consider the scalability of your project. For example, you may wish to write about Barnes & Noble, but that would require hundreds of pages. However, you could choose to focus on how Barnes & Noble has managed to survive the Internet age when Borders crumbled. Use this opportunity to gain valuable feedback from your peers and instructor on focusing your project. Keep in mind that your capstone project must result in evidence-based recommendations, takeaways, or next steps.

Note: Successful completion of an acceptable proposal will facilitate a smooth transition into your capstone course and help you make timely progress toward the completion of your degree. In other words, the better you define your project now, the easier it will be to continue making progress on your project.

In fact, you must earn at least a 70 out of 100 on the u05a2 assignment, Final Capstone Proposal – Individual, to pass this course. If you do not earn at least 70 on that assignment, your instructor will force your course grade to “F” and you will have to retake this course in order to prepare an effective capstone proposal. Thus, taking time on this assignment is paramount. In addition, fear not, the u04d2 discussion, Capstone Project Scope Statement, will help you further refine the scope, the area that poses the biggest challenge for some learners.

Be sure to contact your instructor with any questions or challenges you have about completing your proposal.

Below is a brief description of the business I choose to write on.

For my MBA Capstone Project, I have chosen to research The Coca-Cola Company. The Coca-Cola Company is the number one beverage company and is sold globally in multiple countries.

A description of your project and expected outcome (recommendations, business plan with next steps, and so on).

My project will explore how Coca-Cola utilizes social media to impact marketing, global economics and their financial profitability.

Your reason for choosing this project. For example, what problem exists within the organization that you feel needs to be solved, or what question do you have about the organization that you want to investigate?

The main reason I chose this company is because I am a loyal customer. In addition, with social media impacting today’s generation, it will be interesting to research how a global organization can leverage social media to increase a competitive advantage.

See the documents attached below that are needed to complete the assignment.

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