Group Case Work Sheet
Due April 3, 2017. (1 inch margin, double space, 12 point font, with cover page)
Please submit your case in Q & A style. One Bb submission per group.
- Based on the case material, list and appropriately categorize the various marketing environmental factors that impact cement production in Ghana.
- Based on the case material, develop a SWOT analysis for GHACEM.
- The textbook introduced two methods to analyze the growth opportunities for a marketer: Business Portfolio Analysis and Diversification Analysis. Choose one method and apply it to GHACEM case and discuss ways that the company can grow its business.
- The following questions require you to apply the consumer decision making theory.
- Illustrate the decision process that an individual consumer uses to make the cement purchase.
- What is the “number game” in Ghana cement industry?
- At which stage of the decision making process will the cement number play a role in consumer’s purchase decision?
- If you were a marketing consultant, what recommendations would you give to Benny in facing this number game?