Marketing Plan for eHealth Product

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1 MKTG, 12th Edition, by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel;
Publisher: South-Western.

2 Marketing Management, 15th edition. Kotler and Keller. (Recommended)

attached is the project proposal

you are required to do the following

Final Written Report
The final written report should be all about the marketing plan for your chosen
product. The key elements that should be included in the marketing plan are:

 Executive summary

 Product/service/brand information

SWAT analysis

 Strategic Marketing Objective(s)

 Segmentation/Target market/position

 4 P’s strategy

 Success measures

The final written report should be double-spaced, a font size of 12, and not
exceed 40 pages including names of all group members, charts, tables, etc.,
and references (MUST be citied appropriately).
 The final written report will be judged based on the overall quality (format,
spelling and grammar, etc.) as well as how well you use the course concepts.
 The final report should be written in professional manner and business style.

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