2 Question for Consumer Behavior class

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hi, below are the 2 questions. The instructions are further below

Identify and describe as precisely as you can who you think a major target consumer group is for the 2017 Budweiser Super Bowl “Born the Hard Way” advertisement. (1-2 paragraphs; you may bullet this out if you wish)

2.Please describe in as much detail as possible what thoughts would go through that target consumer’s mind as he/she experiences the Budweiser advertisement. Please express those thoughts – as much as possible – in the words/”voice” of the target consumer himself/herself. (3-4 paragraphs)

You can bullet out the profiles if you wish and be as specific as you can. Also, try to speak in “voice” of target consumer profile you create. Just as I gain so much from your personal viewpoints, now put yourself in the shoes of someone else.

Our goal is to try to build empathy for consumers who you are trying to sell to. Think: What is their real life really like? What motivates them? Why do the make this decision?


Please refer to the 2017 Budweiser Super Bowl “Born the Hard Way” advertisement below, as well as read the articles that discuss the controversial ad, pros and cons. According to Anheuser Busch, this ad was created to share the background of founder Adolphus Busch and inspire sentiment that no matter where you come from, you can succeed in America.


Watch ad: https://www.youtube.com/watch?v=HtBZvl7dIu4

Read viewpoints:





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