case study mntrni

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Mntrni is a mobile application that connects aspiring entrepreneurs with experienced and
successful mentors in lots of different areas and specialties. The goal is to help them answer
important questions and make crucial decisions. In the beginning, the platform attracted
mentors in entrepreneurship only, however, now there are more than 30 mentors in 13
different areas. The process of booking a session with a chosen mentor is done through the
application only. When a new client signs up, he/she will choose the area of mentoring, then
choose from the available mentors who have experience in that area, finally choosing the time
of the session. The mentors have the capacity to set the times for the mentees to choose from
as well as accepting or rejecting the sessions. The platform is looking to expand soon and is
currently looking for investors. Up to date, Mntrni had over 7500 minutes of free mentoring
since its launch in November 2017.

Assignment Questions

1.Build the ultimate buyer persona for Mntrni?

2. Suggest 3 to 5 different revenue streams ideas that will work with this brand, you
can use single or hybrid revenue sources and justify your reasons for each.

Instructions for the students:

▪ This assignment is an individual assignment.

▪ All students are encouraged to use their own word.
▪ Your Assignment must include:
▪ A cover page that contains the following:

▪ Student name, Student ID and CRN

▪ A title that well represents the content of your report.

▪ Assignment must be in Word format only no PDF.

▪ Your file should be saved as Word Doc.
[Example] [Nouf Ahmed] [10473] ECOM 301 – Case Study.doc

▪ A “References” section listing all sources included. And ensure that you follow the
APA style in your report.

▪ A mark of zero will be given for any submission that includes copying from other
resource without referencing it

▪ If the assignment shows more than 25% plagiarism, the students would be graded zero.

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