Marketing Plan, marketing homework help

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Part B: Your Marketing Plan

In Assignment 2, using the same company from Assignment 1, you will focus on
the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions
needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name,
    logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate
    time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your
    company’s position against its competitors. From this map, create a statement
    that depicts your position. For example, “Our product is the fastest in its
    class for half the price.” Note: See pp. 54 – 55 in the
    textbook for examples of perceptual maps. You may use Microsoft Word,
    PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the
    main reasons why the brand name, logo, slogan, brand extension, as well as the
    positioning statement and marketing strategy are right for the identified target
    market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research
    to determine the feasibility of your product / service. These resources should
    be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other Websites do not qualify as academic
    resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; citations and references must follow APA or
    school-specific format. Check with your professor for any additional
    instructions.
  • Include a cover page containing the title of the assignment, the student’s
    name, the professor’s name, the course title, and the date. The cover page and
    the reference page are not included in the required assignment page
    length.

The specific course learning outcomes associated with this assignment
are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and
    4Ps.
  • Examine the marketing science of customer behavior and products in the
    marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to
    segmentation.
  • Evaluate target customer segments and positioning products within these
    segments.
  • Examine the marketing science of customer behavior and products in the
    marketing exchange process and create dynamic strategies for competing.
  • Develop branding strategies for existing and new products.
  • Use technology and information resources to research issues in marketing
    management.
  • Write clearly and concisely about marketing management using proper writing
    mechanics.

Note: Please see the attachment for Assignment 1.

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