I have been involved with cell phones since back in the 90’s. Cell phones are setup to target specific customers. Whether it be a type of smart phone, or a general area that online one cell phone carrier has service, cell phones are en effective market segmentation. It is effective because cell phone carriers are able to target different markets around the world. Some areas you may not get as good of service with at&t, as you would with verizon. Other carriers to remember is T-Mobile and US cellular that may have better service in areas as well. One other cell phone item to think about is cricket. It is cheap, and works great as long you stay within the confines of a city, but if you go outside of the city you do not have any more service, or the rates go up. That is another strategy that is very effective. Cell phones target young and old by making a cell phone easier to use for a person with small technological experience, and they have these new Iphones with snapchat and twitter on them that are favored by the young people of the world.
agree with 2-3 sentences