Crafting the Message

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12–15 PowerPoint slides with appropriate notes (250 words for each slide)

  • Using the readings from the text and your research, create a professional quality PowerPoint presentation that conveys the results of your research into social media, various platforms and outlets, and types of messaging and content that are most common in social media programs.
  • Summarize which platforms are the most effective, and make a proposal on which platforms to launch social media presences (a minimum of 3 platforms are required for proposal).
  • Include full notes for each slide.
  • Use no more than 5 bullets per slide, and keep bullets only 1 line long.
  • Introduction and reference slides do not count toward the slide count. Slides are required to have appropriate slide design, graphics, and quality that are suitable for presentation in a business setting.
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