Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Phase 1 American Eagle Outfitters.
Research several customer service policies of your brand’s competitors. Research and create 10–15 rules of customer satisfaction for your brand ( include this in Section I of your writing) Continue to add supporting details, information, and research to the following sections of your plan:
Section I: Company and Brand Information
Section II: Product Pitch Script
- This section will optimize the perfect pitch for selling your brand.
- It includes features and benefits of the product.
Section III: Cross-Selling and Promotional Opportunities
- This section will examine and recommend 2 complementing products for your brand, relevant to the customer’s lifestyle, to build brand awareness and loyalty.
- Develop 1 promotional campaign for selling these complementing products.
Section IV: The Product Promise and Guarantee