Prepare a case analysis for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich. Please refer to the Course Policy section of your Syllabus for a link to this Harvard case study.
Closely follow the Case Study Analysis Template (SEE ATTACHED). Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.
Focus upon the idea of conducting a SWOT analysis with respect to Vertu’s and Nokia’s mission statements (you can include its core values, purpose, and goals too). Be sure to include the SWOT analysis as shown in the Appendix of your paper (after the References page).
Kwong-Kay Wong, K. (2011, September 28). Vertu: Nokia’s luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing.
- Conduct a SWOT analysis on the case study companies’ mission statements.
- Create a case study analysis focusing upon the company’s mission statement.
Create at least two to three alternative solutions. Conduct further research on the featured case study company on its
website relative to news and press releases, community involvement, and the like. Use this information to help formulate
your own original two to three Alternative Solutions. After choosing one of the two to three Alternative Solutions,
discuss the Selected Solution. In the Implementation section, describe how your Selected Solution will be
The case analysis should be 2-3 written pages in length (not including the formal title page and References page),
double-spaced. Ensure that you use correct spelling, grammar, punctuation, mechanics, and usage. The citing of sources
(text and list references) should use the current APA format and style.