Global Expansion of a US Based Business
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Purpose of Assignment
The purpose of the assignment is for the student to review the market and understand the strategies that are employed by a US based business expanding globally.
Assignment Steps
Resources: Microsoft® Word and Microsoft® PowerPoint®
Continue with the current US based business that you selected in Week 1.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with detailed speaker’s notes including:
- Discuss the impact the global market has on the current business environment.
- Explain the different economic forces impacting business in the global market.
- Review the different strategies that can be used when expanding globally.
- Review what strategy your chosen company should utilize to expand globally and how that strategy would be employed.
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