Global Expansion of a US Based Business

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Purpose of Assignment

The purpose of the assignment is for the student to review the market and understand the strategies that are employed by a US based business expanding globally.

Assignment Steps

Resources: Microsoft® Word and Microsoft® PowerPoint®

Continue with the current US based business that you selected in Week 1.

Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with detailed speaker’s notes including:

  • Discuss the impact the global market has on the current business environment.
  • Explain the different economic forces impacting business in the global market.
  • Review the different strategies that can be used when expanding globally.
  • Review what strategy your chosen company should utilize to expand globally and how that strategy would be employed.

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