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• Please read this case on lululemon athletica Inc. including Case Flash
  Forward 1 & Case Flash Forward 2
  
• And write answers to the following questions in a word document of up to
  4 pages 12-point single space and submit it onto Canvas.
  
  Case Questions

1. Definethegenericbusiness-levelstrategyusedbyLululemon.Whoisthe
   targeted customer? What customer need does the company satisfy? How does
   the company use its competencies to satisfy the need?
2. WhatindustryisLululemoncompetingin?Analyzethecompetitiveforcesinthe
   external environment using Porter’s five forces model.
3. DiscusstheadvantagesanddisadvantagesofLululemon’ssmallsizerelativeto
   its larger competitors. Be sure to address issues related to governance,
   resources, and structure.
4. WhatchallengeswillLululemonfacewhenexpandingintoAsia?Focuson
   factors such as pricing, brand awareness, positioning, customer acquisition,
   distribution, etc. Within these markets address the differences in culture/business
   practices and recommend a global strategy for Lululemon.
5. Whatethicaldilemmas/issueshasLululemonfacedoverthelastfewyears?
   Analyze the impact of the ethical issues by addressing the stakeholders involved,
   consequences of the ethical issue and laws/standards that are relevant to the
   issue, if any. How could Lululemon have handled these issues differently?