Business Research Report 2: SWOT Analysis – SWOT Analysis

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  • assess the relative strengths and weaknesses of a successful business;
  • identify the opportunities of a company within its industry; and
  • identify potential threats to a company from a variety of sources and circumstances.


Discuss the company with your Professor at the end of Unit 2.

1. Prepare a report that includes:

a. The background to the company and its situation and relevance to the industry (or industries) it is associated with.

b. A SWOT analysis of the company, indicating its strengths and weaknesses, as well as opportunities it has going for it, and any threats facing it.

2. A SWOT template will be provided to students for this report. They will fill-in the template under the supervision of the professor.

3. A minimum of two academic references should be included from the Yorkville University Library databases.



Business Research Report: 2 SWOT Analysis will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/Competencies Demonstrated

% of Final Grade


Critical Analysis and Research (55%)

a. Depth of background summary (supported by research)


b. Appropriateness of research (academic)


c. Depth of SWOT analysis (all components covered in detail).



Communication (25%)

a. Uses language clearly and effectively


b. Information organized intelligently and holistically (i.e. not simply answers to questions)


c. Proper introduction and conclusion to paper



Attention to Detail (20%)

a. APA Referencing and formatting (title, headings & references)


b. Spelling and grammar




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