Sound Business Ethics

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Establishing a
culture of sound business ethics within an organization is challenging, to say
the least. Companies that market products that are not considered to be
“healthy” for consumers have additional challenges. Using an online library,
research a company that markets “unhealthy” products. Examples might include tobacco
or alcohol companies but these examples are not all-inclusive. Respond to the
following questions.

1. Briefly
describe the company and its product and the ethical dilemma associated with the
production and distribution of its products.

2. Describe
how the perception of the product differs within cultures both within the
United States and globally.

3. How has
this company handled the ethical implications of its product with a focus on
social responsibility, integrity and business ethics?

4. Explain how
leadership within the organization can instill a culture of ethics within the
marketing department as they strive to advertise a product that is not healthy
for the customer.

Your response
should be a minimum of two double-spaced pages not including the title and
reference pages. You are required to use at least one peer-reviewed source.
Referenced sources must have accompanying citations complying with APA
guidelines. Your essay should be formatted in accordance with APA style

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