Brand Assignment

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Objective:

To provide you with the opportunity to apply course concepts and ideas to a specific brand/product.This assignment will also help you to study for your exams by exposing you to the chapter and course material.

Directions:

In the first week of the semester your first assignment will be to select a brand/product to focus on for the semester.Pick a brand/product that is interesting and relevant to you.Refer to BlackBoard, and the course syllabus for due date and times of all assignments.

After the brand/product is selected, you will focus on that specific brand/product and relate it to all concepts covered in this course.You will keep a running journal of how each chapter of the CB7 textbook materials relate to you as a consumer and/or the brand/product.In some chapters, there will be more to discuss than others.Your job is to study what is covered write how it relates to you and/or your brand/product.It is not necessary to discuss every vocabulary word or concept from each chapter.Rather, I would like you to evaluate how the concepts relate to you and product, current world/marketing events, etc. and write a summary of how and why it is important. If you have illustrations from commercials or advertising to illustrate specific CB concepts or theories, these should be included.

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