Evaluate Performance Metrics

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Week 7 – Assignment: Evaluate Performance Metrics

Instructions

In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:

Discuss the importance of metrics

Discuss/assess at least five metrics to measure innovation

Discuss/assess at least five metrics to measure marketing strategy

Recommend the appropriate metrics to use for your company

Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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Criteria

Content (8 points)

Points

1

Discusses the importance of metrics

1.5

2

Discusses/assesses at least five metrics to measure innovation

2.5

3

Discusses/assesses at least five metrics to measure marketing strategy

2.5

4

Recommends the appropriate metrics for your company

1.5

Organization (2 points)

1

Paper is 3-5 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of three scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing,

2

Total

10

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