do all 1.A proposal that identifies the problem, provides a potential solution, and categorizes the resources needed to implement the solution. 2.A presentation (PowerPoint, Prezi, Google Slides) th

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DO Both

1.A proposal that identifies the problem, provides a potential solution, and categorizes the resources needed to implement the solution.

2.A presentation (PowerPoint, Prezi, Google Slides) that functions as the visual aid for your live pitch to the proposal audience.

The ability to sell an idea is the cornerstone of professional writing. Whether you are seeking funding to open your own small business or practice, proposing new procedures in your workplace, leading a large-scale marketing campaign, or organizing a small neighborhood improvement effort, your ability to persuade others to care about the project can determine whether it will succeed. For our final class project, you will do this kind of persuasive professional writing by advocating for a solution to a local issue. To do so, you will create a proposal that requires approval, support, or funding from a specific audience. You must include information from reputable, relevant, and appropriate sources to help your audience understand the background and context of the issue. When appropriate, you should create data visualizations that help your audience make sense of the relevant data. The complete package of materials you will submit for a grade includes: A. A proposal that identifies the problem, provides a potential solution, and categorizes the resources needed to implement the solution. (due 12/2/22 before noon) B. A presentation (PowerPoint, Prezi, Google Slides) that functions as the visual aid for your live pitch to the proposal audience. (due 12/9/22 before noon) Example topics from former students: • A proposal to the President of TCC Northwest to create a food truck park so that students can have expanded on-campus food choices on certain days of the week. • A proposal to a local HOA to turn a vacant lot into an outdoor fitness center. • A proposal to a local hospital board asking the hospital to be the primary sponsor of a community mental health and wellness fair. • A proposal to the owner of your company to improve productivity of a piece of equipment or a procedure. Ask yourself these questions as you brainstorm topics: • Does the problem exist? • Do TCC students need more food options? • Is this community less appealing without a fitness park to attract families? • Do Fort Worth residents have enough access to free mental health and wellness services and information? • Does the company need to improve productivity? • Who is the specific audience that would have the power to say yes or no to approving your request or investing in your solution? You cannot write to a vague, general audience. • Is this an issue you are familiar with or passionate about? You have limited time to research, collect data, and formulate your plan, so choose something that works with your existing knowledge base, experience, etc.

do all 1.A proposal that identifies the problem, provides a potential solution, and categorizes the resources needed to implement the solution. 2.A presentation (PowerPoint, Prezi, Google Slides) th
How to Write the Proposal ENGL 2311 This document will walk you through the process of writing your proposal. Below you’ll find explanation and instructions for each component of the proposal. The final document should be 3-5 single-spaced pages and reference 3-5 outside sources. General Information about Proposals Remember that you are selling your project idea and, possibly, your ability to create/implement it, so be persuasive throughout your document. Use active, specific verbs. Create a persona of a competent writer, organizer, and layout artist—the appearance, correctness, and tone of your proposal are important for establishing your credibility. Demonstrate a clear understanding of your audience and their goals and values. Ask yourself: who is reading the proposal? Who will either accept or reject the proposal? How can you best persuade this person/group? What does this person/group want for the company/organization/community? Make use of accessibility cues such as headings, bold print, and white space. Your readers will be scanning your document to find specific sections, so facilitate that process for them. Use what you learned in the design and infographic assignments to incorporate well-considered visual appeal and data visuals into your document. Audience & Format Use a standard memo heading. This heading format is useful because it states from the start who this document is for, who it is from, the date, and the subject. The heading of the proposal should look like this: To: TCC NW Campus President From: Jane Doe Date: March 10, 2020 Subject: Proposal to Increase Campus Food Options Summary of the proposal Briefly summarize your project first and then include a summary of the proposal document (not your project but the actual contents of the document). This helps your reader learn early on how they can navigate the document and what they can expect to find in the following sections. Longer proposals might contain a separate table of contents before the summary. Definition of the Problem/Definition of the Situation In this section, explain the problem or need you are addressing in your project. The problem should be specific and distinct. If your project is addressing multiple problems, start with an introduction paragraph and then list the problems in a bulleted list. Remember to use parallel grammatical structure (each item in the list begins with the same part of speech–all “-ing” verbs, all nouns, all adjectives, etc.). After the bulleted list, you will need to include a paragraph describing each bullet point in more detail. This section is paramount to persuading your reader that your project is needed. You need to include clear, specific, detailed examples to prove your assertions. Make sure your audience understands the problem, what causes it, and who is affected by it. Make sure the paragraphs in this section elaborate on only the negative aspects of the issue. Do not discuss the positive effects of your project yet because that information is for the objectives section. Always identify the problem or need and make it significant to your reader. Appeal to that person’s priorities: does the proposal reader want to save money? Reduce turnover? Serve the customers better? Improve safety? Convince them that the current situation, without the implementation of your project, is a problem. Consider the campus food options example. The writer of that proposal needed to convince the proposal audience that food options on campus are lacking and that there is a negative effect on students, faculty, and staff. Data visualizations can also be powerful here, if appropriate. Consider using charts, graphs, maps, diagrams, or relevant pictures to help your audience visualize the issue. Label all visuals using a consistent method (Figure 1, Figure 2, etc.). Objectives This section begins with a brief overview paragraph of the benefits that come from this project. Explain how your project will solve the problems listed in the previous section. Show the audience that you understand the problems but also that you understand how to eliminate them. This is the section where you make a persuasive case for what your project will do to address the issue in question. This is the section where you motivate your audience to action. Show them how they can be part of the solution to the problem. What do they stand to gain from approving, supporting, or funding your idea? If you included a bulleted list of problems in the preceding section, include a bulleted list here that shows the positive effects of the project. For example, if a lack of food options at TCC causes students to spend less time on campus, then the objectives section would need to show that increasing food options would encourage students to spend more time on campus. Data visualizations can also be useful in this section depending on the nature of your topic. There may be relevant research and statistics to support the anticipated outcomes of your project. You may also need to rely on logical reasoning and similar examples if you are proposing something new or innovative. Threats and Weaknesses This section should address potential threats to the success of this project or weaknesses in the plan. These should be factors outside your control. Explain what these factors are and then briefly explain how they can be mitigated if the project is approved. If they cannot be mitigated, explain why the benefits of the project still outweigh the drawbacks. Needs Assessment The remainder of your proposal should document the requirements for executing this project. Depending on your topic, you may need to break this into several sections. Potential needs of a project include: The budget – if you are able to assess this, include a table that breaks down how much this project costs to implement. The timeline – if you are able to assess this, include a calendar, list, or table that identifies key checkpoints or dates for completing the project. The personnel – if you are able to assess this, explain who will complete the various tasks associated with implementing this project. Please note the statement “if you are able to assess this.” I am not expecting you to be experts in business, budgeting, or product design. When I evaluate your project, I consider whether you chose an appropriate audience for your proposal, and whether you thought through and answered the questions your audience might have before approving your proposal. I am also concerned with the layout and appearance of your document—does it take into consideration CRAP principles? For example, I am not concerned that your budget section contains realistic numbers, but I expect that you will use your knowledge of information organization to create a table that would make a simple budget readable and clean. Conclusion A proposal conclusion corresponds to the closing of a letter. This section is your closing argument and restates why you believe the audience should approve the project. Use a courteous, enthusiastic, and persuasive tone. Ask for approval to continue this project and feedback on your ideas. Suggest next steps if necessary and provide contact information should the audience need to reach you. References Document all sources used. There is a not a prescribed format for this; however, reader should easily find the source if they choose. However you document your sources, be consistent with the formatting (MLA, APA, etc.).
do all 1.A proposal that identifies the problem, provides a potential solution, and categorizes the resources needed to implement the solution. 2.A presentation (PowerPoint, Prezi, Google Slides) th
How to Create the Presentation ENGL 2311 Purpose and Audience You must create a presentation to accompany your proposal . You can make this presentation using PowerPoint, Prezi, Google Slides, or something similar . The purpose of the pre sentation is to visually summarize your project for the proposal audience . Imagine you can meet with your proposal audience and explain your project idea in a 10 -minute presentation pitch . To do this, you need to translate the written ideas of your proposal into a visually appealing presentat ion. Include pictures, data visuals, and other graphics applicable to your project. Suggestions and Guidelines for the PowerPoint/Prezi/Google Slides Consider the followi ng general guidelines as you prepare the presentation . • This presentation should be primarily visual . If someone wants to read every detail of your project, they can read the proposal. A presentation is meant to be viewed with minimal reading required. If the audience must read too much text on screen, they won’t be paying attention to you. When creating your presentation, consider these tips: o DO include pictures/graphics /data visualizations that show what the project will do. Use bullet points and keywords. o DON’T try to include every detail from the proposal. o DO tell a story about who benefits from your project and why. o DON’T include chunks o f text more than a few short sentences . o DO make sm art, thoughtful choices about color schemes, fonts, and overall presentation design. o DON’T use excessive special effects (PowerPoint has a lot of options here, and many of them are unnecessarily distracting). • Th e presentation does not need to address eve ry detail of your project. Consider some combination of these talking points with bullet points : o Introduce the problem in question (i.e. what problem exists that this project is addressing?) Briefly state what ins pired you to address this issue. o Identify why the proposal audience should care about this issue . o Identify the main way your project address es the problem . o Identify who benefits from the project and why. o List threats and weaknesses to the project. o If necessary, high light the special needs of the project (budgets, timelines, personnel, etc.) • Practice talking through your presentation multiple times. Time yourself to see how fast or slow you speak. Memorize the information on each slide so you can focus on eye contact with your audience. Anticipate questions your audience might pose at the conclusion . (While this is true for a presentation, we do not have time to ac tually present to project . So, I left this here for your future reference; however, you will merely submit the file to the appropriate Canvas portal. )

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