Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of customers. Members of a group should be similar…
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Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of
customers. Members of a group should be similar and markedly different from other customer groups.
Which of the following Customer Relationship Management (CRM) activities should be used to prepare
First Bell Bank’s customer data for analysis:
A. Regression C. Clustering
B. Estimation D. Prediction
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